The Doctors of Physical Therapy
As the copywriter and marketing specialist at The Doctors of Physical Therapy, my focus is on developing copy that converts. I create and manage the company's social media, event landing pages, direct mail, print ads, emails, print newsletter, in-clinic posters, and other marketing collateral and campaigns; track and analyze lead flow by source and calculate ROI; organize and generate leads for events; and assist with Google Ads.
In this role, I've been able to improve email open rate by 14.88 percent, increase Instagram reach by 1,414 percent and engagement by 212 percent, and quadruple print ad performance.
In this role, I've been able to improve email open rate by 14.88 percent, increase Instagram reach by 1,414 percent and engagement by 212 percent, and quadruple print ad performance.